What Is The Holler?
It Begins with Bentonville..
Because we love our city.
Because we love the abundant wilderness that surrounds it. We love its diverse community, unique culture and way of life.
Because Bentonville is always making itself better, marching forward to the beat of its own drum.
We wanted to create one place that could capture all of this energy, optimism, potential. A place where our people can gather, no matter the occasion or time of day. A home-away-from-home.